If data is the new oil, then Rapha Data is the new combustion engine. We demystify data to enable organizations attain business growth.
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Often, we hear stories of how “data” is helping to change our life and our world – from helping to cure diseases, to boosting a company’s revenue through targeted ads we see when browsing or reading online articles.
But how should CEOs, and business leaders interpret these stories within the context of growing their business?
CEOs and business leaders need to understand that data is a intangible business asset which has value and can be monetized. But to monetize the data, companies must first learn how to centrally manage the data, provide the right level of ownership and corporate governance. While achieving this is not easy, there is real benefits to be gained.
Leveraging data as a business asset goes beyond producing more reports. It should help re-orient companies around customers and how they relate with their brand throughout the value chain. Use Cases for “data” such as customer acquisition, support, service quality and loyalty help companies think more broadly of their data asset in ways that create competitive business advantage.
Many companies will require a cultural shift to become data-driven. But the time is now, because the alternative is to be left behind and lose your most valuable customer to your competitor. Rapha Data Systems Limited is your right partner to help you operationalize the process of monetizing your data asset.